Adwords the Gym Membership for Business Owners

So if you have a website you've probably signed up for some pay-per-click advertising with Google, Yahoo Search Marketing or Bing etc. After the reality sets in and the fact that you did not get overwhelmed with new customers you have probably set aside the few ad campaigns you made. But did you ever cancel it? Or does it keep running in the background set to your monthly budget. Automatically charging your credit card.

Isn't this the gym membership for business owners. You know you should do it. If you had more time you would do it more often. You know you would be better off if you spent to time to do it. You do it once and a while to make yourself feel better but really is it worth your money? There are so many people already there & they look way better than you.

So just like the gym I am going to make a promise to myself to go in at least 2-3 a week to use it. I am going to make those landing pages direct rather than the home page, I am going to add more variety to the ads to see which are better, and I am going to figure out what the difference between "this" [this] and this is in the adwords. ("phrase match", [exact match] and broad match - in case you were wondering I googled it- I couldn't wait.

There you have it. I have made it known public knowledge. So it is written until I delete this post.