Do you remember the first time you decided to write a newsletter to your loyal customer base? How excited it made you feel to reach out? Finally a chance to be creative again rather than performing a mundane administrative task. Absolutely head over heels you searched the web for tips and ideas on the web. You may have even bought a cute photo from istock to use as your banner. In one inspired evening you did it. It was your first time and it was great. You promised yourself that you would do it again and you would do it often. At least once or twice a month! Right?
So what happened the next month or the month after that? You just don't have as much to talk about. Everything is does not flow like it did before. Where did the magic go? Why it is so hard when in the beginning it was so easy.
Here are some tips to Rekindle Your Love for writing eNewsletters
- Make a Promotion Plan to coordinate your sales, new product launch and seasonal promotions. A simple promotion plan will make it easier to find topics to talk about.
- Remember why you started your business. The passion and drive you have as an entrepreneur is unequalled in the business world. You care so much about serving your customers that is why you work even when you are not at work.
- Make it personal - if it is personal to you then it will be personal to your reader.
- Make it fun - you did not become your own boss to follow someone elses rules. Do it your way!
- Review Tracking Reports - whether you are using Constant Contact or another email marketing provider they will often provide you with tracking reports. Mark sure you look at these. It can be very rewarding and inspiring to see how many people you reached.
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