Constant Contact

For the longest time we have been emailing members and past customers for our website. Even though it is purely an opt in feature, I am sure some people forgot about signing up. As such they have reported us a spammers. Unfortunately, this put us in the a bit of a pickle since service providers have started to block or sort our emails spam automatically. More problematic are emails internally are being marked as spam such as an email that I sent to my colleague.

To avoid this situation in the future I have signed up for the services of a third party email marketing company called Constant Contact to distribute our email newsletters. We are currently running a small trial with a sample of our mailing list to see the response.

The pricing of such as service depends on the number of emails you send and the features. In our case our volume requires a USD$30/month fee and if we want to add more than 5 images we would need to upgrade and pay another USD$5 per month.

Hopefully, this sort of email marketing service will prove to be worthwhile. I will be monitoring the click through and coupon usage in response to our small trial.