The value of a testimonial is immense. Be sure not to over look this fact especially when you are starting a new business. Customers and consumers often reluctant to trust a new company. They feel uncertain about the quality of work or product. A sincere and honest testimonial is a way to gain credibility.
How do you get a testimonial? Answer: Ask. You can do so in an email, customer feedback form or whenever you receive a letter. More often than not satisfied customers are more than happy to lend their comments. Do not forget to ask though! Printing a persons comments without permission is a no-no.
Watch out for over the top testimonials. A customer simply wants to know that your company can be trusted. If they say you can jump over the moon or something unbelievable chances are none of that testimonial will be believed.
Try to include a name and/or location of the person who gave the testimonial.
For examples visit: http://www.natvd.com/testimonials.html Our testimonial page is one of our highest ranked pages. People who are interested in dealing with us consult this page.
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