Driving traffic to your site

Perhaps like me you have had the fine and dandy website constructed, now you are faced with the challenge of letting people find your site.

You read other articles on search engine optimizations, submitted your site to all the search engines. You have put your web site address on your letter head. Spammed your existing customer database and all your friends and family too.

I have not had much success with Google Adwords or pay per click ads. I can imagine all the site owners clicking on the googleads just to fatten their purse with my $0.45. I have looked into banner advertisments but for a small business the cost $10,000-$15,000 per month can be too much.

Here are a few alternative ideas that may be successful for you:

1) Get a billboard - If your business is in Springfield and you deliver to Shelbyville then buy a billboard on the highway out of Shelbyville. Have your website in big letters. Chances are you have already saturated the market in Springfield with your print ads, word of mouth and promotion events.

2) Use technology - If you would like to reach a tech savvy clientele i.e. students, young professionals think of a creative way to run a promotion. Have customer use the camera phones to submit contest entries online.

3) Partner with your supplier - your supplier likely get requests daily from people wanting to purchase. These referrals are extremely valuable.

Hope these help. If you have any ideas feel free to comment.