Relationships with your Suppliers

At the start of my business, I had the advantage of already having a relationship with my main supplier.  This may not always be the case for a new business.  There will be many sales people eager to have you carry their products.  But how many of them are willing to go the extra mile to help you succeed?  How many of them will be patient enough to work with a start up company or an entrepeneur?

When you are dealing with export markets there are many ways that you will need support.  Here are some ways that a supplier can help you when you are starting a business:

- provide marketing or promotional materials

- provide samples or demonstration support

- offer credit or flexible payment options

- provide documents or certificates for registration

- provide discounts or promotional pricing

- make product or packaging adaptations to fit your market needs.

Industry tradeshows are a common way of meeting suppliers.  They are great places to learn more about your industry and get in touch with many companies.  You will still have to filter which suppliers you can work with from those you wouldn't want to work with.  Pushy salesmen can be annoying.  However, tradeshows are great places to start new business relationships.  By attending several tradeshows you can let suppliers know that you are serious about this business; it will give you more creditability.

Another great networking tool is to sign up for industry related courses.  While attending these classes the person sitting next to you could be your next newest supplier.  During the course, you will be able to demostrate your savy and have opportunities to bond with them in a friendly setting.

Having good relationships with suppliers is key to establishing your business.